What To Look For In A Local SEO Company

Are you an Exeter business owner looking to boost your online presence and attract more local customers? Choosing the right local SEO company is crucial for achieving your goals. In this article, we’ll explore what to look for in a local SEO company that can help you dominate search engine rankings and drive targeted traffic to your website. From expertise in basic and technical SEO to link building, find out how to take your business to new heights with the right local SEO company.

Experience and Expertise

When selecting a local SEO company, it is crucial to consider their level of experience and expertise in the field. You want to work with a company that has a proven track record of success in helping businesses improve their online visibility and rankings. Look for companies that have worked with a diverse range of clients and industries, as this demonstrates their ability to adapt their strategies to different markets. Additionally, consider the length of time the company has been in business. A company with years of experience is more likely to have a deep understanding of search engine algorithms and white-hat, best practices.

To find the best SEO company for your needs, take the time to research their portfolio and case studies. Look for evidence of their ability to achieve tangible results for their clients, such as increased organic traffic and higher search engine rankings. Don’t be afraid to ask for references or testimonials from past clients to get a better understanding of the company’s reputation and the quality of their work.

Comprehensive SEO Services

To ensure you receive comprehensive SEO services, look for a local SEO company that offers a wide range of solutions tailored to meet your specific needs. When choosing a local marketing company, consider the following factors to ensure you are getting the most out of their services:

• Extensive SEO Knowledge: A reputable SEO company should have a deep understanding of techniques, including on-page and off-page optimisation, keyword research, and analytics. Look for a company that has experience in the field and can provide evidence of successful campaigns.
• Diverse Services: A comprehensive SEO company should offer a variety of services to cover all aspects of your strategy. These may include keyword research, website optimisation, content creation, social media marketing, and paid advertising campaigns.
• Customised Approach: Every business has unique goals and target audience, so it is important to find a company that can tailor their strategies to meet your specific needs. Look for a company that takes the time to understand your business and develops a customised plan.
• Understand Website Design: Excellent website design and a successful marketing campaign go hand in hand. It is always a good idea to ensure your chosen agency has a confident understanding in website design, hosting and marketing. Bonus – find an agency who has a track record of successful packaged campaigns (who look after every aspect of a client’s online presence).

Transparent Reporting and Communication

A local SEO company that prioritises transparent reporting and communication is essential for ensuring that you have clear insights into the performance of your campaign. Transparent reporting means that the company provides you with detailed and accurate information about the progress of your campaign, including the strategies implemented, the results achieved, and any challenges encountered. This transparency allows you to understand the actions taken and the impact they have on your website’s visibility and rankings.

From the outset, a good agency should be transparent about how long SEO can take to see results. Generally, from the first month of work, you’ll start to see the results of this 4-6 months after. SEO is a marathon, not a sprint.

Off the back of this, effective communication is also crucial in a local SEO company. You should be able to easily reach out to them and receive prompt responses to your inquiries or concerns. They should keep you informed about the progress of your campaign, providing regular updates and explaining any changes or adjustments made to the strategies. Open lines of communication enable you to collaborate with the company, sharing your goals, expectations, and feedback.

When choosing a local SEO company, look for one that values transparent reporting and communication. This will ensure that you have a clear understanding of the performance of your SEO campaign and can actively participate in its success.

Proven Track Record of Success

To ensure the success of your campaign, it is crucial to choose a local company with a proven track record of success. Here are a few things to look out for:

• Google Partnerships & Accreditations: Does the agency have any accreditations, certifications or awards they have won recently in the past? Have they held onto any of these for a long period of time?
• Reporting: How often will you receive updates on your campaign performance? Setting tailored goals for your business online will be tricky without previous data and knowing where you need to improve going forward
• Client Communication: Which communication channels does the agency use? Do they have internal client management systems so you can see the tasks they are working on? Do they call you frequently to discuss business updates or projects?
• Case Studies: Last but not least, and probably the most obvious when it comes to success stories, is case studies. These are a great indicator of client success and how a company works with its clients

Looking For A Local SEO Company?

Discover how Media Street can help your business grow online. When it comes to choosing a local SEO company, it is crucial to consider their experience, expertise, and comprehensive services. Look for a company that can optimise keywords and meta tags, implement on-page and off-page optimisation techniques, and utilise analytics to track your campaigns. Additionally, a good local SEO company should have proficiency in social media marketing and content writing. By selecting a company with a proven track record of success, you can effectively improve your online visibility and attract more local customers.