Google Adwords

SEO and paid advertising are two different forms of marketing. In a ideal world they should both be run in parallel and at all times however sometimes a clients budget might prevent this. The benefit of SEO (Search Engine Optimisation) is long term but, equally, results can take longer to be generated. In theory, after a successful SEO campaign you can stop and it can still work for you afterwards with no investment or you can ‘stop and start’ it to maintain a position as a good campaign gets you to rank ‘naturally’.

Paid advertising however is when you pay to be somewhere, such as at the top of Google, Bing or Facebook, in this instance it is great as you can instantly drive traffic to your website. The downside of paid advertising is, once you finish, you no longer get the traffic to your website.

As a result it depends on the client as to whether paid advertising or SEO is best. Both of them increase revenue and turnover so should be done for long term success. If you need instant results though paid advertising is great as it can make a significant difference within a very short period of time. If you are looking for a long term, sustainable, strategy though your marketing resources should be spread across both marketing options.

Nope! In most cases we expect (and hope!) clients to be seeing results within 3 months of us starting their campaign. Within 3 months normally the main foundation work is done and our clients start seeing a positive effect. As a result we ask for a 3 month minimum commitment for all new marketing clients. After that marketing clients are just on a montly rolling contract.

This all depends on how much budget you would like to assign to a campaign each month. Speak to one of our marketing team to find out more about this.

As a Google Partner, we are able to give our clients special offers when setting up their campaigns, as well as insightful industry information throughout the year, which benefits our clients’ strategy greatly.

Almost instantly. Once we have created the company specific adverts and outlined the keywords we want to bid for, you should start to see traffic in the first couple of hours of starting the campaign.